The problem
Clients can’t tell which stylist fits them
What we build
A page for each stylist with specialties, real work photos and a book-with-me button.
Websites & Automations for Salons & Barbershops
Book the next cut
before they go.
Salons and barbershops live on regulars. We build a site that gets new clients to the right stylist, takes bookings from your software, and brings people back on schedule, so the chair is full without you texting clients between appointments.
Get Started →The problems
Where salons lose clients
The problem
Regulars drift off after one cut
What we build
A reminder when it’s time for the next appointment, with a booking link, timed to your usual cycle.
The problem
Cancellations leave a hole in the day
What we build
Reminders that make rescheduling easy, plus a waitlist text to fill the gap.
The problem
New-client questions get answered in DMs, if at all
What we build
A site concierge that covers pricing, services and parking, and sends bookings to your calendar.
The short answer
How can a hair salon get more clients without relying on Instagram?
Instagram shows your work, but Google decides who finds you. Search terms like “balayage near me” or “barber open Saturday” lead to the map, so a full Google Business Profile with fresh photos and reviews carries a lot of weight. Add a site with a page per service and per stylist, and booking that works in two taps. After that, the money is in rebooking: a client who gets a nudge at six weeks is far likelier to return than one who has to remember.
The website
What a salon website needs
- 01
A page for each stylist or barber
Specialties, price range, portfolio photos and a direct booking link.
- 02
Service menu with starting prices
Cuts, color, extensions and treatments, listed so people know before they book.
- 03
Booking that matches your software
Linked or embedded from Boulevard, Vagaro, Fresha, GlossGenius, Square Appointments or Booksy.
- 04
A gallery that loads quickly
Your best work, compressed so it opens fast on a phone.
- 05
Policies in plain language
Cancellation, late arrivals and deposits, stated kindly and clearly.
- 06
Hours, parking and walk-in details
The things a client checks while already on the way.
The automations
What runs on its own.
Rebooking reminders
A text goes out when a client is due, based on their service, with a link to book.
Appointment reminders and no-show protection
Confirmations that make cancelling in time easy, so chairs don’t sit empty.
Waitlist fill
When a slot opens, waiting clients get a text and the first to reply takes it.
Review requests
A prompt sent after the appointment, while the new look is still fresh.
How it works
It starts with a conversation.
- 01
Consultation
We learn how your business runs and where it loses time or customers.
- 02
Diagnosis
A plain-language recommendation: what to build, what to skip, and why.
- 03
Build
Everything is custom. You review real work as it comes together.
- 04
Run & improve
We host, maintain and tune it so it keeps working after launch.
Questions
Salons & Barbers questions, answered.
I already use Vagaro or Boulevard. Do I need a separate website?
Those booking pages are useful, but you don’t control how they rank or look. Your own site ties together stylists, services and Google, then hands people to your booking tool.
How often should a rebooking reminder go out?
Match the service: shorter for barbers and men’s cuts, longer for color or extensions. We set the timing per service, and you can change it any time.
Can it help with clients who don’t show up?
Yes, in two ways. Reminders cut the number of misses, and a waitlist text refills the slot when someone cancels.
Do I need to be on every booking platform?
No. Pick the one you run your business on, and make everything else point to it.
What does it cost?
Every project is quoted after a free call, once we understand your business: a one-time build, plus optional monthly hosting and care. See how pricing works.
Let’s look at your shop.
One free call, about 30 minutes. You leave with a plan, whether or not we work together.