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Websites & automations for service businesses

Get found. Get booked.

Websites that bring in calls. Automations that turn them into bookings.

Get Started → See our work

Trusted by

Onotria — Wine Country Cuisine
DimondConnect
NCAA D1 Softball Coach
definedbynick

Our approach

The outcome comes first.

We focus on the outcome your business needs, not on selling whatever AI tool is newest or shiniest.

The first conversation is a diagnosis: where you lose time, where you lose customers, and what is worth building to fix it. Some businesses need a website that earns trust. Some need every lead followed up. Many need both, built to work together.

What we build

Websites & systems for
service businesses

Whether you're starting from scratch or fixing what you have, it's one connected setup: a website people find, visibility in search and AI answers, and follow-up that runs on its own. Built and run by one person.

More calls.
Less chasing.

Don't see yours? We build for most service businesses. All industries

01 · Websites

Get found on Google and in AI answers.

Each site is designed and written for your customers, then optimized for both traditional SEO and AEO (AI engine optimization), so search engines and AI assistants alike can find and recommend you.

  • Custom design & copyDesigned and written for your business. No templates.
  • SEO + AEOBuilt to rank in search and be cited by AI assistants.
  • Hosting & careOptional monthly hosting, upkeep and ongoing SEO and AEO after launch.
  • You own itYou buy and own your domain. You own your website. If you ever leave, we hand it over.
Websites
The Onotria restaurant website
Example

“Best Italian restaurant in Orange County?”
A well-reviewed option is Onotria, a local favorite for… onotria.com

02 · AI Systems

Less busywork for small teams.

Custom AI systems that cut manual busywork and help small teams run leaner, connected to the tools you already use.

  • AI operating systemsLeads, bookings and follow-ups managed in one place.
  • ChatbotsAnswers customer questions on your site, day or night.
  • Workflow automationsRepetitive tasks between your tools, done automatically.
AI Systems
Connected toExample
  • Gmail
  • Google Calendar
  • HubSpot
  • Slack
  • Stripe
  • QuickBooks
  • Google Sheets
  • Calendly
8:47 PMNew inquiry from the website form. Reply sent with a booking link.
8:52 PMAppointment booked for Thursday at 10:00. Calendar updated, lead added to the CRM.

Our work

Selected work

All projects
Onotria website

Onotria

Website · SEO

Restaurant website built for local search.

DimondConnect

AI system

Recruiting assistant that ranks the whole candidate pool on request.
Defined by Nick website

Defined by Nick

Website

Personal-training site built to book first sessions.
Recruiting board built for an NCAA Division I softball coach (demo data)

NCAA D1 Softball Coach

AI system

Recruiting board system for college programs.

How it works

It starts with a conversation.

You leave the first call with a clear diagnosis, whether or not we work together.

  1. 01ConsultationWe learn how your business runs and where it loses time or customers.
  2. 02DiagnosisA plain-language recommendation: what to build, what to skip, and why.
  3. 03BuildEverything is custom. You review real work as it comes together.
  4. 04Run & improveWe host, maintain and tune it so it keeps working after launch.
Jesse Enright, founder of Solency

Founder

You work directly with the person building it.

Solency isn't an agency layer between you and the work. I build every site and system myself, custom to how your business runs, and I'm the same person who keeps it running. When something needs to change, I'm the one who touches it, same day. No support queue, no account manager.

Jesse EnrightFounder, Solency · Orange County, CA

Start with a free consultation.

We'll look at how your business runs and tell you what is worth building.

Get Started → See pricing →